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Contextual Communications Across the Wellness Journey

Contextual Communications Across the Wellness Journey

Complimentary Webinar

March 3, 2020 • 2:00 PM - 3:00 PM ET

Most healthcare executives would agree that the more they know about a member or patient, the better positioned they are to serve and care for them. After collecting terabytes of demographic, behavioral, and psychographic data, these efforts still often lack a critical component: context.

Context helps us understand the human components of the member’s and patient’s situation: that unique combination of intent, mood, location, history, personal preferences, and affinities that leads to a specific need at a specific moment.

In this session, Matt Swain, Managing Director and Practice Lead, Communications Consulting at Broadridge, will share how healthcare companies can apply context to member and patient communications with a combination of cultural, technological, and strategic approaches.

Drawing upon the 2020 CX and Communication Trends survey, attendees will learn:

  • How the contextual communication cycle improves the member and patient experience
  • What members and patients think about the communications they are receiving today and how you can maximize their impact
  • Ways to optimize your omni-channel communication initiatives – from technology to processes – and gain communication insights from other markets that may help inform your strategy

All registrants will receive a copy of the presentation and a link to the recording. We look forward to having you join us!

Matt Swain

Matt Swain
Managing Director and Practice Lead, Communications Consulting
About World Congress

World Congress offers unique conferences and events in health care, life sciences and pharmaceutical that are unmatched by any other organizer. Through our educationally focused events, we convene CEOs and senior-level executives from all segments of the health care and life sciences industries to exchange ideas, discuss market trends, and explore solutions to the most pressing challenges facing a variety of roles within these organizations.

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